About

A designer who codes. A developer who cares about the pixel.

I'm a multidisciplinary graphic designer and web developer based in Scarborough, Ontario with over a decade of experience across logo design, brand identity, print collateral, and full website builds. Deep expertise in the Adobe Creative Suite meets hands-on front-end development.

I've designed brand marks, produced international product leaflets for retail launches, architected scalable e-commerce platforms, and delivered user experiences from concept to launch.

Experience

Digital Product Designer & Developer

Independent Consultant

2023 – Present
  • Designed and engineered an end-to-end consumer booking platform for Junk Bin Near Me, streamlining the user journey and improving transaction completion rates over a successful 3-year partnership.
  • Architected a comprehensive digital redesign for Maple Crown Coach Lines, optimizing the UI and executing an SEO strategy that significantly increased local organic discovery.
  • Translate complex business requirements into elegant, high-fidelity UI/UX prototypes and fully responsive web applications.

E-Commerce & Digital Strategy Lead

Canada's Best IPTV

2016 – Present
  • Spearheaded the digital infrastructure and user acquisition strategy for a rapidly scaling national hardware and service platform.
  • Optimized platform architecture and search engine visibility, driving a sustained increase in organic traffic and user conversion over a 10-year period.
  • Managed end-to-end e-commerce operations, digital campaign execution, and hardware fulfillment logistics while ensuring a premium customer experience.

Core competencies

Design & Prototyping

  • · Adobe Photoshop
  • · Adobe Illustrator
  • · Adobe Premiere Pro
  • · UI / UX Design
  • · Visual Storytelling
  • · HCI Principles

Web Development

  • · Responsive Web Architecture
  • · Front-end Development
  • · Landing Page Optimization
  • · Content Management Systems

Digital Strategy

  • · Search Engine Optimization (SEO)
  • · Conversion Rate Optimization
  • · Data-Driven Marketing
  • · Product Scaling

Education

Toronto Film School

Toronto, ON

Intensive training in visual media, design principles, and digital content creation — establishing a strong foundation in aesthetic direction and narrative storytelling.