About
Design that has to work after it launches.
Profile
I am a web and digital designer based in Toronto with nearly a decade of experience creating responsive websites, landing pages, portals, digital campaigns, and customer-facing interfaces from concept through launch and optimization.
Most of my recent work has been product-side: designing a custom user portal, shaping the account-management experience around it, and designing the landing pages and funnels that bring people in. Before that I designed digital POS interfaces and responsive client websites in an agency-style delivery environment.
I work in Figma and the Adobe Creative Suite, build in WordPress and Webflow, and stay involved through implementation — site architecture, technical SEO, and analytics are part of how I design rather than a separate phase.
Alongside employment I have run freelance and consulting work since 2016 for Toronto-area businesses, producing high-fidelity mockups, responsive sites, visual systems, and digital strategy.
How I work
- Start with the task, not the layout — what someone came to do decides the structure of the page.
- Wireframe in Figma before visual design so the hierarchy is settled early.
- Design responsive from the narrowest useful width upward.
- Treat SEO, accessibility, and analytics as design inputs, not clean-up work.
- Stay involved after launch and keep optimizing what the data shows.
Education
Advanced Diploma in Graphic Design / UX
George Brown College — Toronto, ON