Blue Moon Technologies

Client work fell into two categories: point-of-sale interfaces used by staff on the floor, and public websites those same businesses needed. Both had to be built around real operating conditions rather than an ideal demo.

• Designed digital POS interfaces for client environments.
• Designed and built responsive websites for those clients.
• Applied technical SEO and performance considerations to mobile-friendly web experiences.
• Worked across design and technical teams to translate business requirements into usable digital tools.

POS screens are used under pressure, often on touch hardware, by staff who cannot stop to interpret an interface. Small ambiguities in labelling or layout turn into repeated mistakes and slower service.

On the web side, client sites were expected to load quickly on mobile connections and be readable without zooming — constraints that shape layout decisions from the start.

• Prioritised the most frequent tasks on POS screens and gave them the largest, most predictable targets.
• Kept labelling literal and consistent so staff could act without re-reading the screen.
• Designed website layouts mobile-first, with restrained page weight and clear content hierarchy.
• Handled on-page technical SEO — headings, metadata, and crawlable structure — as part of the build.
• Reviewed designs with technical teams early so requirements and feasibility were settled before build.