Case study 02 · Live project · Freelance
Toronto Best IPTV
Regional SEO, multilingual messaging, guides and GA4 for a live service website. I paired keyword-led location architecture and customer-facing content with responsive design and clear plan-comparison journeys.
View live site — torontobestiptv.ca- Engagement
- Selected digital / freelance project
- Role
- SEO, web & UX consulting
- Focus
- Regional search, content architecture, GA4
- Status
- Live
SEO campaign resources / off-page
SEO budget & off-page work delivered
- SEO budget
- CAD $300/ month
- Backlinks built (project-reported)
- 167
Monthly website marketing/SEO allocation, project-reported.
Delivered within the project’s off-page SEO work; not separately audited by a backlink index.
Project-reported as of Oct 26, 2026 · Static, not a live backlink audit. This is not a unique referring-domain count or a claim of paid backlink purchases. No duration, total spend, link quality, authority, ranking, traffic-lift or revenue outcome is inferred.

Brief
The site needed to work as a straightforward commercial storefront: explain a subscription service quickly, present plans and devices clearly, and let a visitor move to a sign-up or contact step without hunting for it.
The mobile layout was treated as a primary design surface rather than an adaptation of the desktop view. The historical referral snapshot is shown separately and does not establish device mix or a search-traffic majority.
My role
- Set the responsive web direction — layout system, type scale, spacing, and component patterns used across pages.
- Structured the landing pages so each one carries a single message, a clear plan comparison, and one obvious next action.
- Developed multilingual messaging and guide content for customer questions.
- Worked with GA4 for site measurement; the historical snapshot below is not presented as GA4 or Search Console data.
- Planned keyword-led service and location architecture, with internal links supporting regional relevance.
Problem
Subscription services in this category tend to overload the first screen: too many plan variants, unclear device requirements, and calls to action repeated without hierarchy. That makes a visitor read instead of decide.
The second problem was discoverability. Without a deliberate page structure, local search queries had no single best-matching page to land on.
Technical & content evidence
Public-site checks on October 26, 2026 confirmed that the homepage, Toronto and Scarborough geo landing pages, and setup guide return successfully, include titles, descriptions and canonical links, and expose crawlable internal links. The city pages are present in the sitemap; robots.txt is available and the sampled pages do not carry noindex. These are crawl/indexation foundations, not proof of Google indexing or rankings.
- Geo landing pages connect regional queries with location-specific service content.
- The Scarborough page’s metadata includes Tamil and Cantonese messaging; multilingual content and topic-based guides address customer context.
- Sampled home and city pages expose Organization, WebSite, LocalBusiness, Service and BreadcrumbList structured data. Presence is verified—not eligibility for a search enhancement.
- Internal links connect location pages, plans and setup guides. Their presence does not establish a measured search outcome.
Approach
- Reduced the page inventory to a small set of intentional templates: home, plans, devices, support, and contact.
- Rebuilt the plan presentation as a scannable comparison so differences read at a glance on a narrow screen.
- Made conversion paths explicit — one primary action per section, with contact details always reachable.
- Wrote and organized page content around the questions customers actually ask before subscribing, then mapped headings and internal links to that structure.
- Checked layouts across common phone, tablet, and desktop widths, and reviewed contrast and tap-target sizing.
Deliverables
- Responsive layout and type system
- Landing-page structure and copy hierarchy
- Plan and device presentation modules
- Multilingual messaging and guide content
- GA4 measurement work
- Local SEO content architecture and internal linking
- Conversion paths and contact flows
What this work demonstrates
- Designing a customer-facing commercial interface from concept through launch and ongoing refinement.
- Treating landing pages as structured conversion surfaces rather than decorative pages.
- Combining site architecture, on-page SEO, and visual design in one coherent decision set.
- Mobile-first judgement paired with clearly scoped historical traffic evidence.
Site traffic
Historical site analytics
Verified snapshot as of Oct 20, 2026 · Sep 1 – Oct 20, 2026
Source: existing verified site analytics snapshot. Total traffic includes all sources; search-engine referrals are visits arriving from the listed domains, not verified organic-search clicks, rankings or impressions. No baseline-based SEO lift or attribution is claimed.
- Total visitors
- 1,882
- Total pageviews
- 3,733
- Search-engine referrals
- 861
- Direct visits
- 959
| Week | Visitors | Pageviews |
|---|---|---|
| Sep 1 – Sep 7 | 222 | 434 |
| Sep 8 – Sep 14 | 238 | 513 |
| Sep 15 – Sep 21 | 268 | 502 |
| Sep 22 – Sep 28 | 196 | 435 |
| Sep 29 – Oct 5 | 292 | 603 |
| Oct 6 – Oct 12 | 274 | 566 |
| Oct 13 – Oct 19 | 345 | 594 |
Chart shows the 7 full weeks from Sep 1 to Oct 19. Oct 20 is a partial week (one day: 47 visitors, 86 pageviews) — included in totals, excluded from the chart and comparison. Final full week vs. the week before: 345 vs. 274 visitors.
Referrals by search engine
- google.com734
- duckduckgo.com57
- bing.com43
- search.brave.com27
What was implemented — verifiable on the live site
Location landing pages give each Greater Toronto Area and Ontario city its own best-matching page, supported by topic pages for comparisons, pricing and devices. Each link below opens the live page.
Toronto Best IPTV is selected freelance project work.