All selected work

Case study 02 · Live project · Freelance

Toronto Best IPTV

Regional SEO, multilingual messaging, guides and GA4 for a live service website. I paired keyword-led location architecture and customer-facing content with responsive design and clear plan-comparison journeys.

View live site — torontobestiptv.ca
Engagement
Selected digital / freelance project
Role
SEO, web & UX consulting
Focus
Regional search, content architecture, GA4
Status
Live

SEO campaign resources / off-page

SEO budget & off-page work delivered

SEO budget
CAD $300/ month

Monthly website marketing/SEO allocation, project-reported.

Backlinks built (project-reported)
167

Delivered within the project’s off-page SEO work; not separately audited by a backlink index.

Project-reported as of Oct 26, 2026 · Static, not a live backlink audit. This is not a unique referring-domain count or a claim of paid backlink purchases. No duration, total spend, link quality, authority, ranking, traffic-lift or revenue outcome is inferred.

Toronto Best IPTV homepage on desktop
Live homepage, captured from torontobestiptv.ca.

Brief

The site needed to work as a straightforward commercial storefront: explain a subscription service quickly, present plans and devices clearly, and let a visitor move to a sign-up or contact step without hunting for it.

The mobile layout was treated as a primary design surface rather than an adaptation of the desktop view. The historical referral snapshot is shown separately and does not establish device mix or a search-traffic majority.

My role

  • Set the responsive web direction — layout system, type scale, spacing, and component patterns used across pages.
  • Structured the landing pages so each one carries a single message, a clear plan comparison, and one obvious next action.
  • Developed multilingual messaging and guide content for customer questions.
  • Worked with GA4 for site measurement; the historical snapshot below is not presented as GA4 or Search Console data.
  • Planned keyword-led service and location architecture, with internal links supporting regional relevance.

Problem

Subscription services in this category tend to overload the first screen: too many plan variants, unclear device requirements, and calls to action repeated without hierarchy. That makes a visitor read instead of decide.

The second problem was discoverability. Without a deliberate page structure, local search queries had no single best-matching page to land on.

Technical & content evidence

Public-site checks on October 26, 2026 confirmed that the homepage, Toronto and Scarborough geo landing pages, and setup guide return successfully, include titles, descriptions and canonical links, and expose crawlable internal links. The city pages are present in the sitemap; robots.txt is available and the sampled pages do not carry noindex. These are crawl/indexation foundations, not proof of Google indexing or rankings.

  • Geo landing pages connect regional queries with location-specific service content.
  • The Scarborough page’s metadata includes Tamil and Cantonese messaging; multilingual content and topic-based guides address customer context.
  • Sampled home and city pages expose Organization, WebSite, LocalBusiness, Service and BreadcrumbList structured data. Presence is verified—not eligibility for a search enhancement.
  • Internal links connect location pages, plans and setup guides. Their presence does not establish a measured search outcome.

Approach

  • Reduced the page inventory to a small set of intentional templates: home, plans, devices, support, and contact.
  • Rebuilt the plan presentation as a scannable comparison so differences read at a glance on a narrow screen.
  • Made conversion paths explicit — one primary action per section, with contact details always reachable.
  • Wrote and organized page content around the questions customers actually ask before subscribing, then mapped headings and internal links to that structure.
  • Checked layouts across common phone, tablet, and desktop widths, and reviewed contrast and tap-target sizing.

Deliverables

  • Responsive layout and type system
  • Landing-page structure and copy hierarchy
  • Plan and device presentation modules
  • Multilingual messaging and guide content
  • GA4 measurement work
  • Local SEO content architecture and internal linking
  • Conversion paths and contact flows

What this work demonstrates

  • Designing a customer-facing commercial interface from concept through launch and ongoing refinement.
  • Treating landing pages as structured conversion surfaces rather than decorative pages.
  • Combining site architecture, on-page SEO, and visual design in one coherent decision set.
  • Mobile-first judgement paired with clearly scoped historical traffic evidence.

Site traffic

Historical site analytics

Verified snapshot as of Oct 20, 2026 · Sep 1 – Oct 20, 2026

Static snapshot — not live

Source: existing verified site analytics snapshot. Total traffic includes all sources; search-engine referrals are visits arriving from the listed domains, not verified organic-search clicks, rankings or impressions. No baseline-based SEO lift or attribution is claimed.

Total visitors
1,882
Total pageviews
3,733
Search-engine referrals
861
Direct visits
959
Weekly visitors and pageviews, week of Sep 1 to week of Oct 13 20260175350525700Sep 1Sep 8Sep 15Sep 22Sep 29Oct 6Oct 13Week starting (2026)
Visitors Pageviews
Weekly visitors and pageviews
WeekVisitorsPageviews
Sep 1 – Sep 7222434
Sep 8 – Sep 14238513
Sep 15 – Sep 21268502
Sep 22 – Sep 28196435
Sep 29 – Oct 5292603
Oct 6 – Oct 12274566
Oct 13 – Oct 19345594

Chart shows the 7 full weeks from Sep 1 to Oct 19. Oct 20 is a partial week (one day: 47 visitors, 86 pageviews) — included in totals, excluded from the chart and comparison. Final full week vs. the week before: 345 vs. 274 visitors.

Referrals by search engine

  • google.com734
  • duckduckgo.com57
  • bing.com43
  • search.brave.com27

What was implemented — verifiable on the live site

Location landing pages give each Greater Toronto Area and Ontario city its own best-matching page, supported by topic pages for comparisons, pricing and devices. Each link below opens the live page.

Toronto Best IPTV is selected freelance project work.